I experienced something today that I haven’t experienced in quite some time. I was moved, surprised and almost giddy by the end of the apple event today announcing the new iPhone and Apple Watch. It hit me at the end what it was…(keep reading, I’ll get to it).
We got so used to it with presentations from Steve Jobs. Say what you want about him and his “Reality Distortion Field” (RDF) or his insane treatment of his staff…they guy knew how to deliver a presentation. He could build anticipation, keep you on the edge of your seat, and rally you to his team like few others. I realized today what the special sauce was…..
I remember seeing him pull an iPod nano from the “fifth” pocket on his jeans. I remember him sliding the Macbook Air out of a manilla envelope. I remember the presentation of the iPhone back in 2007…it was masterful. And then there was the category he created with the iPad; we were all awakened to the need we didn’t know we had.
What was so special about these? they were his.
Today we saw what Tim Cook’s apple will be and how it will present. I’ll admit that while being a fanboy of apple I have found myself underwhelmed the past few keynotes since Jobs passed almost three years ago. Today that was not the case, and one major reason?….this was Tim Cook’s day. The iPhone 6 and more specifically the apple watch were his. At the end of the presentation, Cook stood on stage thanking various designers and key players, and he was emotional and almost misty eyed…just like a grandfather is a Christmas when he looks around the room and see his family. Today was a different day for apple….I saw ownership for the first time since Jobs death.
There are two things I learned about ownership today:
1) It can’t be faked. There was a definite difference in the Tim Cook we saw today vs. the Tim Cook of prior presentations. Not that he wasn’t excited, but a the end of the day, he was bringing to fulfillment that which he did not create. You can’t fake ownership.
2) Ownership inspires. I was in a room with other people, and we all left not only ready to figure out how we can get the things presented today, but we left as volunteer salesmen for apple….ready to wave our apple flags and stickers with a pride we haven’t felt in a while.
So, think about that as you plan, work and create this week. “Do I have ownership in what I’m doing?” Because if you don’t, you can’t fake it, and you can’t inspire others without it!